

The Orpheum Theater was
constructed at the corner of 9th Street and Saint Charles in 1917 by Saint
Louis self-made millionaire Louis A. Cella. The lead architect was Albert
Lansburgh, and artist Leo Lentelli was responsible for the ornate sculptures
that are still magnificent today. Lansburgh had already designed seven previous
theaters for the Orpheum franchise. Lentelli had began working in Rome in the
early part of the twentieth century before moving to New York City where his
works were commissioned for many projects, including Rockefeller Center.
When it joined the more than two dozen theaters of the national "Orpheum
vaudeville circuit" on its Labor Day opening, the $500,000 "Parisian
style" theater was considered an "architectural masterpiece and
technological wonder." With the end of vaudeville in the mid 1930s, the
theater was leased to Warner Brothers as a movie house, and subsequently Loews
assumed its management. In the 1960s it underwent a reincarnation as a
performance venue and was re-christened The American Theater. The venue has
played host to a vast array of entertainment , including plays, musicals, and
concerts. Many of the great names in American theater graced its stage in the,
including Alfred Lunt and Lynne Fontanne, Julie Harris, Cary Grant, Eartha Kit,
James Whitmore, Eli Wallach, Liv Ullman, John Gielgud, Paul Robeson, Mae West,
and Henry Fonda, to name just a few. In the early 1980s, The American became
primarily a venue for
special events (corporate events, weddings, and private parties)
and occasional rock concerts. Acts such as Pearl Jam (who filmed a video in the
theater), Red Hot Chili Peppers, Alicia Keyes, Dave Mathews Band, Tori Amos, and
Nelly appeared on stage. Then, in December, 2003, Saint Louisians Mike and Steve
Roberts purchased the theater from Charles Cella, grandson of the visionary who
built it. They undertook a major rehabilitation of the theater, bringing it back
to its former splendor. Reverting to the original name, The Roberts Orpheum
Theater returned to full operation to host a wide variety of events including
concerts, theater, dance, lectures, and movies, as well as corporate events,
conferences, and private parties. We are honored to be entrusted with the legacy
of The Roberts Orpheum Theater and its rich heritage, and are committed to
maintaining its status as a first rate venue for generations of Saint Louisians
to come.
Saint Louis Theatre Organ Society.
Copyright © 2010 [SLTOS]. All rights reserved.
Revised: November 04, 2010